The new feature is similar to one unveiled in 2012 as part of a refresh of the service known as “SiriusXM 2.0.” That service allowed users to launch on-demand versions of certain legacy music channels with tools to tweak the format of the playlist based on a user’s taste. For example, fans of SiriusXM Hits 1, the satellite company’s flagship pop music station, will be able to choose from three Xtra channels franchised from the playlist of the original channel: Hits 1 Discovery, Hits 1 Top Hits and Hits 1 Workout. The on-demand streams, branded as “Xtra Channels,” largely use the same feature as Pandora except they require users to select from pre-programmed radio streams based on live streams that appear on SiriusXM’s legacy service. It comes less than one month after SiriusXM announced it had completed its acquisition of streaming media service Pandora.
The new feature was spotted by The Desk in a developer note on an update for the SiriusXM iPhone app Wednesday afternoon. Satellite radio giant SiriusXM has quietly added around 100 new web-only channels that are powered by Pandora.
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